OK so now we know www.sevincmuhendislik.com content is king. Last but not least since we have creating our very own blogs, (remember blogs is short slang for Weblogs – which is what their “formal and official” name is), most of our facts is going to be “unique” and “Original”. Yet regularly, since i will be only individuals, and since we all simply cannot “create” more and more data, we should copy facts from other web sites. That is awesome. There is no problem with that, UNLESS, you decide that “copying” and/or “linking” is simply better and do away with writing nearly anything.
Now i want to make this distinct. If you are supplying a service to the people, where your main business is always to offer out links to other places where people might get information, in other words you are a repository where people come to get links, because you already have all the exploration – that is certainly fine. Because what you will loose in content material, you will constitution in “eyeballs” and “hits”. Remember the end result of good search engine listings is just that. MORE VISITORS – MORE EYEBALLS — MORE PEOPLE VISITING. And content can be not the only parameter an Search Engine looks at. Not by a long shot.
This really is a critical point out keep in mind. All sorts of things we is going to talk about, every single method, by content to email to prospect lists to whatever, has nonetheless one aim in mind. To consistently and constantly increase and build your website “hits”. To make certain you have a great ever-growing “fan” club “motivated” because of the product you are providing, to come back. Therefore please differentiate regarding the end goal as well as the methods. Content material (discussed in our first article) is a approach towards the target of getting classified by a good job on a search engine, and the target is to currently have people apply and arrive to your web site or blog, and create a “buzz” regarding it. (We should talk about this much later within our series. )
Let us get back to content for the moment. Right here we are referring to something that pretty much all writers find out about and are acquainted with. Text, sayings, phrases. Initial, unique textual content.
So to be able to continue on our personal fairly rational path, we will now concentrate on the “text” and what has to be in it. Which in turn brings us to the subject of “keywords”. Ahead of explaining just what these are and either their very own importance or perhaps total invalidity and worthlessness these days, (and this is on with debate) let us define keywords more properly.
If you have a site selling mane beauty assists, you will want to sell off your material writing content material around the things you are selling. Clearly if you compose something about the difference between different types of dish washers, this is not gonna relate to the “subject matter” and articles of your site. So you definitely will write content around your mane supplies. You are likely to write articles or blog posts on very good hair care, approach dye hair, how to get reduce split-ends, when to shampoo or conditioner etc . and so forth
Our magic hair web-site is called “Hair Is Not really Forever”. But this is our site for now and we will retain it as we go along. hairisnotforever has a weblog. This blog we all will phone “SilkyFairHair” and we will put it, in the interest of our case in under the name of the proprietor that is aptly known as Mr. Nor Hair. Right now we have as follows:
1 . Website – Head of hair Forever snabel-a 2 . Weblog – SilkyFairHair @ (this URL is certainly fictional)
These types of names Are essential and so are the URL’s. (URL stands for General Resource Locater). So keep them in mind even as go along through these articles in particular when I arrive at the article on the importance of choosing the best name.
Hence Mr. Nor Hair wonderful wife, Mrs. Purple Head of hair work together. That they create the website, get all the necessary stuff to sell some thing on it, write a couple of articles about head of hair and sit back and wait for an people to arrive beating their very own “virtual” door down. Well as we state in Hebrew, “Boker Tov” (which virtually means “Good Morning”), or perhaps as you declare in The english language, “Knock. Knock. Good Morning! Any individual Home? ”
Okay the Hair couple find out about keywords. So they make articles through which EVERY term has the expression hair in it (or balding). But hair may be the title of the game. They make sure their articles is classic, and once they have written two HTML webpages of curly hair articles, logically placed by their cousin the graphic artisan (who is usually bald) around the advertisements just for hair companies now they presume they are completed!
Woah! Not really by a LENGTHY SHOT! And here is where it gets depressing intended for the uninformed and non-dedicated people.
Leta��s deal with the “keyword” issue. Keywords are like indices or if you wish, different types. A key word is a thing that the search engine look for and validate (in our day), to use as one of many parameters regarding how to list your site.
The keywords all of us refer to are in two distinct and totally different places. The first of all in the web page header belonging to the site. about what is known as the section pertaining to “meta” tags. We will deal with meta tags in a distinct article, however let us simply say they are the keywords most google search look for (with their “bots”) when visiting your web site. An example traguardo tag for the purpose of keywords upon our internet site may be like this:
Again inside our article(s) in meta tags we will talk about these keywords, and the meta tag, but for at this moment take this as a offered these are a number of the keywords that will be in the meta tag.
When the Search Engine technology first shot to popularity and the meta tag were put in place, the keywords tag was critical. Search engines like yahoo looked at the keywords in the meta tag and presumed that was what the site was about and listed the site under the keywords. This is caught on to immediately, and humans simply being the crafting devils they can be, began placement keywords that had nothing to do using their sites to be able to drive traffic to the site. (Remember – the outcome is the oh-so-important one: Visits & Eyeballs)
So porno sites especially, adopting this kind of as yet a second “fool the engine” strategy, would put keywords just like “hair”, “technology” etc . to their meta tags, and present the site an innocuous identity and voila, more traffic.
Thus in the never-ending battle Search engines like yahoo caught about, and do a few facts. They deprecated the importance with the keywords in the meta tags matching to their methods, UNLESS the information on the site in fact did match the keywords. Of course , this did not include enough since porn sites will put “real” content material around all their stuff. Let me give you a SUBSTANTIAL example which I find funny, but it is extremely serious.
In one of my posts on my blog, you can observe my bio which is picked up by search engines like yahoo. The other day I just received a message from an oldtime flame of mine stating “I freaked out. I actually googled you, under Ted Gross Writer, and you are linked to a site regarding tushy’s! inches So I visit and Yahoo it, and sure enough in like the sixth position is this: “Ted Gross’s Unofficial Bio – The true Version by simply Tushy” last but not least I simply click and obtain led to another site (no url below as I will not want to publicize that site for the purpose of obvious reasons) and I arrive to a porn site which in turn ripped off, of all the content relating to the internet, MY PERSONAL profile to put around their particular porn ads. UGH! However, you see that can be how crafty people are!
(Here we are not going to talk about “splogs” – meaning “spam blogs” yet. But keep it in mind. )
Okay now what happens – not theoretically but in practice.
Two situations: 1 . You could have keywords inside your meta marking (and you should have them! ) The little Search Engine “bot” (that is a software application whose job it is to travel around the Net, never naps and never feeds on and gets to all those porno sites too!, and covers information on ALMOST ALL sites so the information could be categorized), involves our web page of hairisnotforever and scans the keywords on the site. Then this little bot makes a snapshot of the webpage. Then the methods take over and match the keywords inside the meta tags for the text and stuff on your site. (Remember Search Engines may “see”, they are NOT vision (males happen to be visually focused not Search engines like google! ) thus graphics are definitely not taken into account if you do not use the oll tag. ) The algorithms get more and even more sophisticated as time goes on and they search for content, keywords, phrases and so forth (Remember original content! )
2 . You may have no keywords in your coto tag hence the engine only looks at your content.
So our happy couple figures fine lets put the word head of hair say, in every sentence at least 3 times. NO! Tend do that. Excessive use of a key word is a red-flag to a Search results and you will be penalized for it! It must be used and used usually, but NOT overused.
Now when you Google intended for hair goods using the phrase “balding”, the Search Engine has the key word, and based upon a million parameters decides what position for your specific key phrase, hairisnotforever could have, and feeds it out.
Thus our few figures the actual hell. We will also sell off mascara, and put in a photo advert as well as the word wimperntusche in their keywords, without having any content for this. Well then for being listed when the last within the last on the last for anybody looking for “mascara”. So just for this lesson the formula is:
“Content+Keywords inside the content+Keywords in Meta indicate. ”