Alright so now we know www.versysconsulting.com.br content is king. And of course since our company is creating our blogs, (remember blogs can be short slang for Websites – which can be what their particular “formal and official” brand is), the majority of our information is going to be “unique” and “Original”. Yet from time to time, since i will be only our, and since we simply cannot “create” more and more info, we might copy details from other sites. That is amazing. There is no issue with that, EXCEPT IF, you decide that “copying” and/or “linking” is simply better and postpone writing anything.
Now let me make this clear. If you are providing a service to people, where most of your business should be to offer away links to other places where people are able to get information, in other words you are a repository where people come to get backlinks, because you already have all the exploration – that is certainly fine. Since what you will loose in articles, you will comprise in “eyeballs” and “hits”. Remember the result of good search engine listings is just that. MORE SINKS INTO – MORE EYEBALLS — MORE PEOPLE VISITING. And content is usually not the only parameter a great Search Engine examines. Not with a long taken.
This can be a critical point out keep in mind. All sorts of things we will talk about, every method, coming from content to email to prospect lists to no matter what, has but one target in mind. To consistently and constantly enhance and build your website “hits”. To make sure you have an ever-growing “fan” club “motivated” because of the system you are selling, to come back. So please differentiate involving the end goal plus the methods. Articles (discussed inside our first article) is a method towards the aim of getting classified by a good placement on a search engine, and the target is to include people make use of and arrive to your site or blog page, and build a “buzz” regarding it. (We will certainly talk about that much later inside our series. )
Let us resume content for any moment. Right here we are speaking about something that each and every one writers learn about and are acquainted with. Text, thoughts, phrases. Unique, unique text.
So in order to continue on our personal fairly logical path, we all will now pay attention to the “text” and what has to be in it. Which will brings us for the subject of “keywords”. Just before explaining exactly what these are and either their very own importance or total invalidity and worthlessness these days, (and this is on with debate) allow us to define keywords more cautiously.
If you have a website selling scalp beauty aids, you will want to sell off your materials writing content material around the things you are selling. Certainly if you write something about the between the latest models of of dish washers, this is not likely to relate to the “subject matter” and content of your web page. So you will write articles around your hair supplies. You can write content on great hair care, in order to dye nice hair, how to get gone split-ends, how often to shampoo etc . and so forth
Our magic hair website is called “Hair Is Not really Forever”. But this is each of our site for the time being and we will keep it as we complement. hairisnotforever also offers a weblog. This blog all of us will call up “SilkyFairHair” and we will put it, with regard to our case in point in under the name of the proprietor who’s aptly known as Mr. Nor Hair. Right now we have the following:
1 . Internet site – Locks Forever snabel-a 2 . Weblog – SilkyFairHair @ (this URL is fictional)
These kinds of names ARE important and so are the URL’s. (URL stands for General Resource Locater). So wear them mind as we go along through these articles specially when I reach the article over the importance of choosing the best name.
Consequently Mr. Nor Hair great wife, Mrs. Purple Wild hair work together. That they create the website, get all the necessary products to sell anything on it, set a couple of article content about wild hair and settle-back and wait for an people to come beating their particular “virtual” door down. Well as we say in Hebrew, “Boker Tov” (which actually means “Good Morning”), or as you state in English language, “Knock. Hit. Good Morning! Anyone Home? inch
Okay the head of hair couple learn about keywords. Consequently they create articles through which EVERY term has the term hair in it (or balding). Although hair may be the title of the game. They make sure their articles is classic, and once they have written two HTML internet pages of your hair articles, logically placed by way of a cousin the graphic artist (who is certainly bald) about the advertisements designed for hair products and now they presume they are done!
Woah! Not by a LONGER SHOT! And here is in which it gets depressing just for the uninitiated and non-dedicated people.
Allow us to deal with the “keyword” concern. Keywords are just like indices or if you wish, groups. A key phrase is a thing that the search engine will appear for and validate (in our day), to use as among the parameters in order to how to list your site.
The keywords we all refer to will be in two distinct and totally different places. The earliest in the webpage header with the site. in what is known as the section designed for “meta” tags. We will deal with the meta tag in a diverse article, nevertheless let us merely say these are the keywords most search engine look for (with their “bots”) when visiting your web sites. An example meta tag to get keywords in our web page may resemble this:
Again in our article(s) about meta tags we all will discuss these keywords, and meta tags, but for right now take this as a given these are a number of the keywords that is to be in the meta tag.
If the Search Engine technology first shot to popularity and meta tags were executed, the keywords tag was critical. Search engines like google looked at the keywords in the meta indicate and suspected that was what the internet site was about and listed the web page under all those keywords. This was caught to immediately, and humans staying the handy devils they may be, began itemizing keywords that had nothing to do using their sites in order to drive visitors the site. (Remember – the result is the oh-so-important one: Bites & Eyeballs)
So porn sites especially, adopting this as yet another “fool the engine” approach, would set keywords like “hair”, “technology” etc . within their meta tags, and present the site an innocuous term and voila, more traffic.
Thus in the never ending battle Search engines like google caught on, and did a few elements. They deprecated the importance of the keywords inside the meta tags in respect to their algorithms, UNLESS this great article on the site actually did meet the keywords. Of course , this was not enough as porn sites will put “real” articles around their very own stuff. Let me give you a REALISTIC example which I find funny, but it is extremely serious.
In a single of my own posts on my blog, you will see my bio which is got by search engines. The other day My spouse and i received a message from an old flame of mine saying “I freaked out. I just googled you, under Ted Gross Writer, and you are connected with a site regarding tushy’s! inches So I visit and Yahoo it, and sure enough in like the 5th position are these claims: “Ted Gross’s Unofficial Biography – The Real Version by simply Tushy” of course I simply click and acquire led to some other site (no url right here as I tend not to want to publicize that site with regards to obvious reasons) and I arrive to a porno site which usually ripped off, out of all the content around the internet, MY profile helping put around the porn campaigns. UGH! But you see that is definitely how handy people are!
(Here we are not going to talk about “splogs” – which means “spam blogs” yet. But keep it in mind. )
Okay now what happens – not theoretically but in practice.
Two cases: 1 . You have keywords within your meta draw (and you ought to have them! ) The little Search results “bot” (that is a computer program whose task it is to travelling around the Net, never rests and never consumes and gets to all those porno sites also!, and covers information on EVERY sites therefore the information can be categorized), involves our site of hairisnotforever and flows the keywords on the webpage. Then this little bot makes a overview of the website page. Then the methods take over and match the keywords in the meta tags to the text and stuff on your own site. (Remember Search Engines may “see”, they are simply NOT video or graphic (males are visually focused not Search engines like google! ) therefore graphics aren’t taken into account if you use the betagt tag. ) The algorithms get more and more sophisticated in the future and they look for content, keywords, phrases etc . (Remember classic content! )
2 . You may have no keywords in your destinazione tag hence the engine just simply looks at your content.
So our happy few figures ok lets position the word mane say, atlanta divorce attorneys sentence for least three times. NO! Avoid do that. Overuse of a key word is a red-flag to a Internet search engine and you will be penalized for it! It should be used and used frequently, but NOT overused.
Now at the time you Google meant for hair items using the phrase “balding”, the major search engines has the key phrase, and based upon a million parameters decides what position for the specific key word, hairisnotforever will have, and rss feeds it out.
Hence our few figures the particular hell. We all will also sell mascara, and they put in a photo advert as well as the word mascara in their keywords, without having any kind of content correctly. Well then will likely to be listed seeing that the last of the last of this last for anyone looking for “mascara”. So because of this lesson the formula is certainly:
“Content+Keywords inside the content+Keywords in Meta label. ”