Fine right now we know content material is king. And naturally since we have creating our blogs, (remember blogs is definitely short slang for Weblogs – which is what their “formal and official” name is), the majority of our facts is going to be “unique” and “Original”. Yet every now and then, since we have become only man, and since all of us simply cannot “create” more and more information, we should copy data from other sites. That is cool. There is no problem with that, UNLESS OF COURSE, you decide that “copying” and/or “linking” is simply better and forego writing anything.
Now i want to make this obvious. If you are providing a service to people, where your main business should be to offer away links to other places wherever people could get information, in other words you are a repository where persons come to get links, because you already do all the research – that is fine. Mainly because what you will loose in articles, you will comprise in “eyeballs” and “hits”. Remember the end result of good search engine rankings is just that. MORE BITES – EVEN MORE EYEBALLS — MORE PEOPLE VISITING. And content is normally not the sole parameter an Search Engine discusses. Not with a long taken.
This is certainly a critical point to keep in mind. Every thing we should talk about, every method, coming from content to email to data to what ever, has but one goal in mind. To consistently and constantly increase and build your website “hits”. To be sure you have a great ever-growing “fan” club “motivated” because of the product you are offering, to come back. So please differentiate between end goal and the methods. Content material (discussed inside our first article) is a technique towards the objective of getting classified by a good placement on a internet search engine, and the goal is to have got people work with and arrive to your site or blog, and generate a “buzz” about it. (We will talk about that much later within our series. )
Let us get back to content for that moment. Here we are discussing something that each and every one writers know about and are acquainted with. Text, key phrases, phrases. Original, unique text.
So in order to continue on our fairly logical path, we will now give full attention to the “text” and what has to be in it. Which brings us for the subject of “keywords”. Prior to explaining exactly what these are and either their importance or total invalidity and worthlessness these days, (and this is on with debate) leta��s define keywords more thoroughly.
If you have a site selling locks beauty aids, you will want to sell off your material writing articles around the things you are selling. Definitely if you compose something about the difference between different types of dishwashers, this is not going to relate to the “subject matter” and content material of your site. So you definitely will write articles or blog posts around hair supplies. You will write content articles on good hair care, in order to dye nice hair, how to get reduce split-ends, how often to shampoo or conditioner etc . and so forth
Our magic hair web page is called “Hair Is Not Forever”. Nevertheless this is our site for now and we will retain it as we go along. hairisnotforever also has a weblog. This blog all of us will call up “SilkyFairHair” and we’ll put it, with regard to our example in under the proprietor that is aptly called Mr. Nor Hair. So now we have as follows:
1 . Site – Hair Forever snabel-a 2 . Weblog – SilkyFairHair @ (this URL is usually fictional)
These kinds of names Are very important and so are the URL’s. (URL stands for General Resource Locater). So keep them in mind even as we go along through these articles especially when I go to the article in the importance of discovering the right name.
Consequently Mr. Nor Hair fantastic wife, Mrs. Purple Your hair work together. They will create this website, get all of the necessary stuff to sell something on it, set a couple of content articles about mane and relax and wait for the people to come beating all their “virtual” door down. Very well as we claim in Hebrew, “Boker Tov” (which virtually means “Good Morning”), or perhaps as you say in British, “Knock. Hit. Good Morning! Any person Home? ”
Okay the Hair couple learn about keywords. Thus they create articles by which EVERY phrase has the phrase hair in it (or balding). Nonetheless hair is the name of the video game. They make sure their content material is main, and once they have written two HTML web pages of mane articles, logically placed by their cousin the graphic artist (who is usually bald) throughout the advertisements with regards to hair products and now they think they are done!
Woah! Not really by a VERY LONG SHOT! And here is in which it gets depressing meant for the uninitiated and non-dedicated people.
Allow us to deal with the “keyword” issue. Keywords are like indices or if you wish, different types. A keyword is a thing that the search engine will look for and validate (in our day), to use as among the parameters as to how to list your site.
The keywords we all refer to will be in two distinct and totally different locations. The initial in the web page header in the site. about what is known as the section just for “meta” tags. We should deal with the meta tag in a distinctive article, even so let us only say they are the keywords most search engine look for (with their “bots”) when visiting your web blog. An example meta tag with regards to keywords about our site may mimic this:
Again inside our article(s) upon meta tags all of us will go over these keywords, and meta tags, but for at this time take that as a presented these are some of the keywords that will be in the destinazione tag.
If the Search Engine technology first became popular and the meta tag were executed, the keywords tag was critical. Search engines like yahoo looked at the keywords in the meta point and suspected that was what the site was about and listed the internet site under the keywords. This was caught on to immediately, and humans staying the crafting devils they are simply, began placement keywords that had not do using their sites to be able to drive visitors the site. (Remember – the end result is the oh-so-important one: Gets & Eyeballs)
So adult sites especially, adopting this as yet one more “fool the engine” technique, would set keywords just like “hair”, “technology” etc . into their meta tags, and give the site a great innocuous identity and bam !, more traffic.
Hence in the never ending battle Search engines like yahoo caught in, and have a few tasks. They deprecated the importance with the keywords in the meta tags matching to their algorithms, UNLESS the information on the site essentially did match the keywords. Of course , this was not enough as porn sites will put “real” articles around their particular stuff. Let me give you a REAL example that i find funny, but it is incredibly serious.
In a single of my personal posts on my blog, you will notice my biography which is picked up by search engines like yahoo. The other day I actually received an email from an old flame of mine expressing “I freaked out. I just googled you, under Wyatt Gross Article writer, and you are associated with a site about tushy’s! inch So I choose and Google it, and sure enough in like the 5th position are these claims: “Ted Gross’s Unofficial Biography – The Real Version by Tushy” not to mention I just click and get led to another site (no url right here as I do not want to publicize that site with regards to obvious reasons) and I come to a adult porn site which in turn ripped off, of all the content at the internet, MY OWN profile set around their particular porn advertisements. UGH! However, you see that is certainly how crafty people are!
(Here we are never going to talk about “splogs” – meaning “spam blogs” yet. Nonetheless keep it in mind. )
Okay ok now what happens – not theoretically but in practice.
Two scenarios: 1 . You have keywords inside your meta draw (and you should have them! ) The little Search results “bot” (that is a computer program whose task it is to travelling around the Internet, never naps and never feeds on and gets into all those adult sites as well!, and picks up information on EACH AND EVERY ONE sites so the information could be categorized), reaches our web page of hairisnotforever and reads the keywords on the webpage. Then this kind of little robot makes a overview of the website page. Then the methods take over and match the keywords in the meta tags for the text and stuff with your site. (Remember Search Engines no longer “see”, they may be NOT visible (males are visually oriented not Search engines like yahoo! ) therefore graphics usually are not taken into account if you do not use the alt tag. ) The algorithms get more and more sophisticated as time goes on and they search for content, keywords, phrases etc . (Remember first content! )
2 . You may have no keywords in your destinazione tag hence the engine merely looks at your articles.
So our happy couple figures ok lets place the word scalp say, in every single sentence by least 3 x. NO! Have a tendency do that. Overuse of a key phrase is a red-flag to a Internet search engine and you will be punished for it! It should be used and used usually, but NOT overused.
Now when you Google with regards to hair products using the phrase “balding”, the Search Engine has the keyword, and based upon a million variables decides what position while using specific keyword, hairisnotforever may have, and feeds it out.
And so our few figures pixelardigital.com the particular hell. We will also promote mascara, plus they put in a photo advert plus the word mascara in their keywords, without having any kind of content correctly. Well then will likely to be listed because the last of your last on the last for any individual looking for “mascara”. So just for this lesson the formula is:
“Content+Keywords inside the content+Keywords in Meta point. ”