OK right now we know payybj.com content material is king. And lastly since people are creating our personal blogs, (remember blogs is short slang for Weblogs – which can be what all their “formal and official” name is), almost all of our facts is going to be “unique” and “Original”. Yet regularly, since our company is only our, and since we all simply cannot “create” more and more info, we definitely will copy information from other internet sites. That is fascinating. There is no issue with that, UNLESS, you decide that “copying” and/or “linking” is simply better and postpone writing nearly anything.
Now i want to make this obvious. If you are giving a service in people, where your main business is always to offer out links to other places where people could get information, therefore are a database where people come to get backlinks, because you already did all the homework – that is fine. Because what you will loose in articles, you will make up in “eyeballs” and “hits”. Remember the end result of good search engine listings is just that. MORE TRAFFIC – EVEN MORE EYEBALLS — MORE PEOPLE VISITING. And content is definitely not the only parameter an Search Engine looks at. Not with a long taken.
This really is a critical point to keep in mind. Almost everything we definitely will talk about, every single method, coming from content to email to to do this to what ever, has but one aim in mind. To consistently and constantly maximize and build your site “hits”. To ensure you have an ever-growing “fan” club “motivated” because of the company you are selling, to come back. Therefore please differentiate between the end goal as well as the methods. Content material (discussed in our first article) is a approach towards the target of getting listed in a good location on a search engine, and the target is to experience people use and arrive to your website or weblog, and create a “buzz” about it. (We might talk about that much later inside our series. )
Let us return to content for that moment. Below we are referring to something that every writers learn about and are knowledgeable about. Text, thoughts, phrases. Unique, unique text.
So to be able to continue on our own fairly logical path, we will now give full attention to the “text” and what has to be in it. Which in turn brings us to the subject of “keywords”. Prior to explaining exactly what these are and either their particular importance or total invalidity and worthlessness these days, (and this is on with debate) we will define keywords more thoroughly.
If you have an online site selling mane beauty aids, you will want to sell off your material writing content material around everything you are selling. Clearly if you write something about the between different models of dish washers, this is not likely to relate to the “subject matter” and content material of your web page. So you is going to write articles around hair supplies. You are likely to write article content on good hair care, method dye your hair, how to get gone split-ends, when to hair shampoo etc . and so forth
Our magic hair web page is called “Hair Is Not really Forever”. Nonetheless this is each of our site for the time being and we will keep it as we go along. hairisnotforever also has a blog. This blog all of us will phone “SilkyFairHair” and we will put it, for the sake of our case in point in under the name of the proprietor who may be aptly named Mr. Nor Hair. Right now we have as follows:
1 . Web Site – Your hair Forever snabel-a 2 . Blog page – SilkyFairHair @ (this URL is fictional)
These names ARE important and so are the URL’s. (URL stands for Widespread Resource Locater). So keep them in mind as we go along through these articles particularly if I are able to the article over the importance of finding the right name.
So Mr. Neither Hair wonderful wife, Mrs. Purple Locks work together. They will create the site, get all of the necessary products to sell some thing on it, write a couple of content about hair and relax and wait for the people to come beating their particular “virtual” door down. Very well as we declare in Hebrew, “Boker Tov” (which practically means “Good Morning”), or perhaps as you claim in British, “Knock. Hit. Good Morning! Anyone Home? inches
Okay the head of hair couple find out about keywords. Consequently they make articles through which EVERY word has the expression hair in it (or balding). Nonetheless hair may be the title of the game. They make sure their content material is unique, and once they may have written two HTML pages of frizzy hair articles, strategically placed by way of a cousin the graphic specialit (who is certainly bald) about the advertisements designed for hair products and now they think they are completed!
Woah! Not by a EXTENDED SHOT! And here is exactly where it gets depressing intended for the uninformed and non-dedicated people.
I want to deal with the “keyword” issue. Keywords are just like indices or perhaps if you wish, different types. A key phrase is something which the search engine will appear for and validate (in our day), to use as one of the parameters with regards to how to list your site.
The keywords we all refer to will be in two distinct and totally different places. The first of all in the webpage header belonging to the site. in what is known as the section intended for “meta” tags. We might deal with meta tags in a completely different article, even so let us simply say these are generally the keywords most search engine look for (with their “bots”) when visiting your webblog. An example meta tag just for keywords in our site may mimic this:
Again in our article(s) about meta tags we will go over these keywords, and meta tags, but for today take it as a provided these are a few of the keywords which will be in the traguardo tag.
When the Search Engine technology first became popular and the meta tag were put in place, the keywords tag was critical. Search engines like yahoo looked at the keywords in the meta marking and thought that was what the site was about and listed the site under those keywords. This was caught through to immediately, and humans becoming the crafting devils they are really, began placement keywords that had not do with their sites in order to drive visitors the site. (Remember – the end result is the oh-so-important one: Gets & Eyeballs)
So adult sites especially, adopting this as yet a further “fool the engine” strategy, would set keywords just like “hair”, “technology” etc . into their meta tags, and present the site an innocuous identity and voila, more traffic.
Therefore in the never ending battle Search Engines caught in, and have a few factors. They deprecated the importance belonging to the keywords inside the meta tags regarding to their methods, UNLESS the content on the site basically did meet the keywords. Of course , this was not enough as porn sites will place “real” content around all their stuff. Let me give you a PROPER example which I find funny, but it is very serious.
In one of my own posts in the blog, you’ll my bio which is got by search engines like google. The other day I received an email from an old flame of mine expressing “I freaked out. My spouse and i googled you, under Ted Gross Writer, and you are associated with a site regarding tushy’s! inch So I travel and Google it, and sure enough in like the 5th position is: “Ted Gross’s Unofficial Biography – The Real Version by simply Tushy” not to mention I simply click and obtain led to a further site (no url in this article as I will not want to publicize that site meant for obvious reasons) and I come to a adult porn site which usually ripped off, out of all the content in the internet, MY profile set around all their porn advertising campaigns. UGH! However you see that is usually how crafting people are!
(Here we are never going to talk about “splogs” – meaning “spam blogs” yet. Nevertheless keep it in mind. )
Okay ok now what happens – not theoretically but in practice.
Two scenarios: 1 . You could have keywords in the meta indicate (and you need to have them! ) The little Search results “bot” (that is a program whose task it is to travel and leisure around the Net, never naps and never eats and gets to all those porno sites as well!, and covers information on ALL OF THE sites so the information could be categorized), pertains to our web page of hairisnotforever and says the keywords on the web page. Then this little android makes a snapshot of the site. Then the methods take over and match the keywords in the meta tags to the text and stuff with your site. (Remember Search Engines avoid “see”, they can be NOT visual (males happen to be visually oriented not Search engines like google! ) so graphics are generally not taken into account if you use the betagt tag. ) The algorithms get more plus more sophisticated in the future and they try to find content, keywords, phrases and so forth (Remember first content! )
2 . You could have no keywords in your meta tag so the engine simply just looks at your content.
So our happy couple figures ok lets put the word hair say, atlanta divorce attorneys sentence by least 3 times. NO! Is not going to do that. Excessive use of a key word is a red-flag to a Google search and you will be punished for it! It ought to be used and used often, but NOT overused.
Now at the time you Google with regards to hair goods using the expression “balding”, the major search engines has the key word, and relying on a million variables decides what position with the specific key word, hairisnotforever may have, and rss feeds it out.
Consequently our couple figures what the hell. All of us will also sell off mascara, they usually put in an image advert as well as the word mascara in their keywords, without having any content for doing it. Well then will be listed because the last with the last of your last for anybody looking for “mascara”. So with this lesson the formula is definitely:
“Content+Keywords inside the content+Keywords in Meta label. ”