OK right now we know content is king. And since i’m creating our own blogs, (remember blogs is short slang for Weblogs – which can be what their particular “formal and official” name is), the majority of our data is going to be “unique” and “Original”. Yet every now and then, since you’re only person, and since all of us simply cannot “create” more and more facts, we will certainly copy data from other internet sites. That is great. There is no problem with that, UNTIL, you decide that “copying” and/or “linking” is simply better and do away with writing whatever.
Now i want to make this obvious. If you are providing a service in people, where most of your business should be to offer away links to other places in which people could get information, therefore are a database where people come to get links, because you already does all the exploration – that is fine. Because what you will loose in content, you will make up in “eyeballs” and “hits”. Remember the outcome of good search engine rankings is just that. MORE VISITORS – MORE EYEBALLS – MORE PERSONS VISITING. And content is usually not the sole parameter a great Search Engine looks at. Not by a long shot.
This really is a critical point out keep in mind. All we will talk about, just about every method, from content to email to to do this to whatsoever, has although one goal in mind. To consistently and constantly enhance and build your internet site “hits”. To make certain you have an ever-growing “fan” club “motivated” because of the product you are offering, to come back. So please differentiate between end goal as well as the methods. Content material (discussed inside our first article) is a method towards the aim of getting listed in a good job on a search engine, and the aim is to have people use and come to your site or blog page, and build a “buzz” about this. (We will talk about this much later inside our series. )
Let us get back on content for a moment. Here we are referring to something that each and every one writers learn about and are familiar with. Text, key phrases, phrases. First, unique textual content.
So to be able to continue on our fairly logical path, we all will now focus on the “text” and what has to be in it. Which will brings us for the subject of “keywords”. Before explaining precisely what these are and either the importance or total invalidity and worthlessness these days, (and this is up for debate) we will define keywords more carefully.
If you have a site selling head of hair beauty helps, you will want to promote your materials writing content material around what you are selling. Naturally if you create something about the between different models of dishwashers, this is not likely to relate to the “subject matter” and content of your web page. So you definitely will write articles around nice hair supplies. You can write content articles on good hair care, for you to dye nice hair, how to get rid of split-ends, when to shampoo etc . etc .
Our magic hair web page is called “Hair Is Certainly not Forever”. Yet this is each of our site at the moment and we will keep it as we go along. hairisnotforever even offers a blog. This www.mundozumbi.com.br blog all of us will call “SilkyFairHair” and we’ll put it, in the interest of our model in under the proprietor who’s aptly called Mr. Neither Hair. Right now we have the following:
1 . Internet site – Wild hair Forever snabel-a 2 . Blog page – SilkyFairHair @ (this URL is certainly fictional)
These types of names Are very important and so are the URL’s. (URL stands for Common Resource Locater). So wear them mind even as we go along through these articles particularly if I get to the article relating to the importance of choosing the best name.
So Mr. Nor Hair and his wife, Mrs. Purple Wild hair work together. They create the internet site, get every one of the necessary stuff to sell something on it, write a couple of articles or blog posts about head of hair and relax and wait for a people to arrive beating their “virtual” door down. Very well as we declare in Hebrew, “Boker Tov” (which basically means “Good Morning”), or as you declare in The english language, “Knock. Topple. Good Morning! Any person Home? inch
Okay the head of hair couple learn about keywords. Hence they generate articles in which EVERY phrase has the phrase hair in it (or balding). Yet hair may be the title of the game. They make sure their articles is initial, and once they may have written two HTML webpages of head of hair articles, strategically placed by way of a cousin the graphic artist (who is certainly bald) throughout the advertisements for the purpose of hair products and now they presume they are done!
Woah! Not really by a LENGTHY SHOT! And here is where it gets depressing with regards to the uninformed and non-dedicated people.
We will deal with the “keyword” issue. Keywords are like indices or if you wish, categories. A key word is something which the search engine will look for and validate (in our day), to use as one of many parameters about how to list your site.
The keywords all of us refer to happen to be in two distinct and totally different spots. The 1st in the web page header with the site. in what is known as the section for “meta” tags. We can deal with the meta tag in a completely different article, even so let us just simply say these are generally the keywords most search engine look for (with their “bots”) when visiting your websites. An example meta tag pertaining to keywords about our internet site may look like this:
Again in our article(s) in meta tags we will go over these keywords, and meta tags, but for now take it as a granted these are some of the keywords that will be in the meta tag.
When the Search Engine technology first shot to popularity and the meta tag were implemented, the keywords tag was critical. Search Engines looked at the keywords in the meta draw and supposed that was what the site was about and listed the internet site under individuals keywords. This was caught through to immediately, and humans becoming the crafty devils they can be, began position keywords that had nothing to do with the sites to be able to drive visitors the site. (Remember – the result is the oh-so-important one: Hits & Eyeballs)
So porno sites specifically, adopting this kind of as yet some other “fool the engine” strategy, would set keywords just like “hair”, “technology” etc . into their meta tags, and offer the site an innocuous brand and bam !, more traffic.
So in the never-ending battle Search engines like yahoo caught on, and would a few details. They deprecated the importance from the keywords inside the meta tags according to their methods, UNLESS this great article on the site essentially did match the keywords. Of course , this did not include enough mainly because porn sites will set “real” content material around their very own stuff. Let me give you a ACTUAL example that we find funny, but it is incredibly serious.
In one of my personal posts on my blog, you can observe my biography which is listed by search engines like yahoo. The other day I just received an email from an old flame of mine expressing “I freaked out. We googled you, under Ted Gross Writer, and you are connected with a site about tushy’s! ” So I go and Google it, and sure enough in like the sixth position are these claims: “Ted Gross’s Unofficial Biography – The Real Version simply by Tushy” last but not least I just click and get led to a further site (no url here as I do not want to publicize that site with respect to obvious reasons) and I arrive to a porno site which in turn ripped off, of all the content within the internet, MY OWN profile helping put around their very own porn ads. UGH! But you see that is definitely how crafty people are!
(Here we are never going to talk about “splogs” – meaning “spam blogs” yet. Nevertheless keep it in mind. )
Okay so what now happens – not in theory but in practice.
Two situations: 1 . You have keywords within your meta tag (and you ought to have them! ) The little Internet search engine “bot” (that is a computer software whose task it is to travel around the Net, never sleeps and never consumes and gets to all those adult porn sites too!, and picks up information on ALMOST ALL sites and so the information could be categorized), comes to our internet site of hairisnotforever and says the keywords on the page. Then this little bot makes a overview of the website. Then the methods take over and match the keywords inside the meta tags towards the text and stuff on your own site. (Remember Search Engines typically “see”, they may be NOT vision (males will be visually oriented not Search engines like google! ) hence graphics are generally not taken into account until you use the alt sammen tag. ) The methods get more and even more sophisticated as time goes on and they look for content, keywords, phrases and so forth (Remember primary content! )
2 . You may have no keywords in your meta tag so the engine simply looks at your content.
So our happy couple figures alright lets put the word hair say, atlanta divorce attorneys sentence by least three times. NO! Tend do that. Overuse of a key phrase is a red-flag to a Search Engine and you will be penalized for it! It should be used and used frequently, but NOT overused.
Now at the time you Google just for hair products using the word “balding”, the Search Engine has the key word, and based on a million parameters decides what position for your specific key word, hairisnotforever will have, and rss feeds it out.
Consequently our couple figures what the hell. We will also offer mascara, and in addition they put in an image advert and the word wimperntusche in their keywords, without having any kind of content because of it. Well then for being listed for the reason that the last within the last from the last for anybody looking for “mascara”. So for this lesson the formula is normally:
“Content+Keywords in the content+Keywords in Meta marking. ”